New York reveal and design direction

On 7 October 2026, Jaguar Land Rover unveiled its production-intent Type 01 grand tourer at the STORIED venue in the Chelsea creative district of New York. The four-door electric vehicle is the British marque's first new model presentation in eight years. Actor Florence Pugh appeared at the event as the primary ambassador for the brand's luxury relaunch. The design features an ultra-long bonnet referencing the 1960s E-Type, a low roofline, and an exterior that omits a traditional rear window entirely. Base pricing begins at $130,500 in the United States, £130,000 in the United Kingdom, and 165,000 euros in Portugal. The model name pairs "Type" from past nameplates like the E-Type and XJS with "0" for zero emissions and "1" for the first release of the new family.

Powertrain specifications and charging speeds

The Type 01 is built on the proprietary Jaguar Electric Architecture (JEA), supported by an 850-volt electrical system. Its powertrain delivers up to 1,030 horsepower and 1,365 newton-metres of torque in its peak configuration, producing zero-to-100 kilometre per hour acceleration in 3.2 seconds. Energy is stored in a 118-kilowatt-hour usable battery pack. On high-power direct-current chargers reaching 350 kilowatts, the battery can replenish 321 kilometres of range in 13 minutes. Testing under the European WLTP standard yields a maximum driving range of 720 kilometres, while United States EPA testing estimates 644 kilometres overall and 515 kilometres during highway cruising.

Production schedules and manufacturing challenges

Customer order books open in early 2027, with series manufacturing scheduled to begin later that year in the United Kingdom. Final assembly will take place partly at the Knowsley plant in Halewood on Merseyside, alongside operations at Solihull and Wolverhampton. The rollout follows internal restructuring at Jaguar Land Rover, which announced plans to eliminate 4,000 jobs, representing nearly 10% of its workforce, through voluntary redundancies over two years. The carmaker faces compounding pressures from Chinese market competition, United States tariff costs, and disruptions connected to the US-Israeli war on Iran. Production was also disrupted by a cyberattack last year that halted factory lines and snarled component deliveries. Liverpool City Region Mayor Steve Rotheram will travel to India later this month to meet Tata Motors leadership, aiming to secure the Halewood plant for another 50 years. Speaking on the pricing of the new model, Rotheram defended its commercial viability.

Somebody can afford it, can't they? They're not making it for a laugh!

Strategic repositioning and competitor divergent paths

The introduction follows Jaguar's decision in 2024 to pause combustion vehicle manufacturing and unveil the bright pink Type 00 concept under its "copy nothing" campaign, which received criticism from enthusiasts and politicians. Jaguar is moving away from fleet-focused competition against German executive saloons to target wealthy buyers with high-margin vehicles. Across the broader group, Jaguar will be the only all-electric brand, while Range Rover, Defender, and Discovery will retain petrol, hybrid, and battery variants. Competing performance brands are adopting contrasting paths: Porsche noted at a capital markets day that combustion engines will make up two-thirds of sales after 2030, McLaren has declined to develop battery models, and Lamborghini has rejected an electric debut before the end of the decade. University of Birmingham business economics professor David Bailey described the strategy as a critical gamble.

It's going to have to create a whole new market where one didn't exist before, so it's a big, big gamble for the company.